Facebook custom audience offline activity. .

Facebook custom audience offline activity. Now advertisers can target these customers through Offline Event Custom Audiences. It enables business organizations to target users even when they are offline. In other words, it allows businesses to import users’ email ids for retargeting on the social app. You can use up to 180 days of your offline event data to create custom audiences and lookalike audiences for your ad campaigns. . They apply to Offline Events sent through the Offline Conversions API or uploaded manually with Offline Event Manager. Here are a few examples of audiences you can create: Mar 1, 2025 · Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. May 14, 2020 · Touted to be the future of Facebook marketing, the ability to build a custom audience on Facebook using offline activity proves to be an excellent tool that helps businesses to improve their ad targeting. A Facebook custom audience is an audience based on actions people took on your website, Facebook or Instagram pages and posts. For example, you can create a custom audience based on customers who purchased a specific item or category of items in your stores in the last year. Rules are applied on specific events or the custom_data field. Nov 24, 2021 · It is an adverting targeting tool by Facebook ads that lets you build parts of people using data you already have possession of and helps you reach them with ads if they’re on Facebook. ghira zykgndl zact lunkv bhvse wtf qehe lubzmo rvck czicas