Question and Answer ?
Q: Within a limited budget for a small startup, is it smarter to advertise only a few times in several newspapers and magazines, than a frequent advertisement in one or two?
- The answer is no.
Advertising for a few times in newspapers and various magazines is like throwing money into the water, because influential advertising requires repeating the advertising message, so that people remember it and interact with it positively, and therefore it is better and better to choose a newspaper or magazine that addresses the category of consumers you want to focus on, then buy advertising space You have to repeat your advertising message on the segment of consumers you target, and then start expanding and addressing other segments as the marketing budget available to you grows.